Yichang online business Qu Gu line zongzi culture world

Author :


On April 28, Qu Gu's headquarters factory was full of colorful flags and excitement. More than 60 people from Yichang Internet Merchants Association came here to hold the "Yichang Agricultural Special E-commerce Development Seminar and Qu Gu Citrus Deep Processing New Product Promotion Conference". Under the leadership of Director Cui of Yichang Municipal Bureau of Commerce, the meeting brought together elites from all fields of Yichang's electric business community, including Angie, a well-known state-owned enterprise, Fuyuan, a big e-commerce company, Na He Sheng Xian, a small stimulus to the fruit industry with net red economic products, and representatives of more than 30 units such as Zigui's local enterprise Shiwai Garden. After the guests arrived at the sign-in wall one after another, they went straight to the administration building, where the staff were allowed.

On April 28, Qu Gu's headquarters factory was full of colorful flags and excitement. More than 60 people from Yichang Internet Merchants Association came here to hold the "Yichang Agricultural Special E-commerce Development Seminar and Qu Gu Citrus Deep Processing New Product Promotion Conference".
Under the leadership of Director Cui of Yichang Municipal Bureau of Commerce, the meeting brought together elites from all fields of Yichang's electric business community, including Angie, a well-known state-owned enterprise, Fuyuan, a big e-commerce company, Na He Sheng Xian, a small stimulus to the fruit industry with net red economic products, and representatives of more than 30 units such as Zigui's local enterprise Shiwai Garden.


After the guests arrived at the sign-in wall to sign in one after another, they went straight to the administration building, where the staff prepared rich interactive links and learned to make zongzi. Most people tried for the first time. To make angular zongzi, they had to listen carefully to Qu Gu's explanation.


After wrapping zongzi, I still want to eat one. Don't worry, there will be steaming zongzi waiting for you to taste when you come to the hall. The staff cooked six kinds of thanksgiving zongzi in advance: Zigui navel orange zongzi, navel orange yellow peach candied jujube zongzi, navel orange divine fish zongzi, navel orange fresh meat zongzi, navel orange egg yolk fresh meat zongzi, navel orange bean paste zongzi.
Why is Qu Gu's zongzi called Thanksgiving zongzi? Why is every taste of zongzi inseparable from navel orange? There is a historical origin here. It is said that more than 2,000 years ago, a kind of white, crystal-clear and full-grained glutinous rice was produced in the "three hills of corn" in Leping, Qu Yuan's hometown. Qu Yuan's sister (also known as Qu Gu) mixed the rice with her own citrus pulp and wrapped it with Liao bamboo leaves to make her brother's favorite rice ball. Later, his brother Qu Yuan was exiled by King Huai of Chu and died on the 5th of May. Qu Gu and the villagers went to look for his brother and found him in the belly of a magic fish. Qu Gu thanked God Fish for bringing back his brother's body, so he put his brother's favorite glutinous rice and orange rice balls into the river for God Fish to eat. For thousands of years, this custom has been handed down. With the Dragon Boat Festival, the rice ball has another name-Zongzi, which has also been given the meaning of gratitude. Qu gu international agricultural group along the history of the imprint, broaden the product line, will be a variety of different flavors of navel orange zongzi to the people's table.


After tasting these authentic navel orange zongzi, the guests were full of praise, praising our zongzi as cultural and connotative zongzi, and even the foreign friends visiting the company gave their thumbs up.
Later, the guests visited the company's transparent zongzi production workshop and e-commerce logistics center, and were shocked by the transparent and visible standards of the company's factory area and workshops.
At the end of the visit, the guests came to the conference room to start the formal e-commerce development seminar.
Mr. Li Zhenglun, Chairman of Qu Gu Company, delivered an opening speech as the organizer.
Li Lingling, director of the company's new channel, shares: Qu Gu's traditional enterprise transformation is on the road. Ms. Dong Xiaoli, vice president of the company, shared: fine management of fresh supply.
Li Lingling, director of the company's new channel, came on stage again to introduce Qu Gu's thanksgiving zongzi series products.
Yichang Yufuyuan Zhu always share: fresh e-commerce development status.
Later, Nahe Fresh Liu Na shared the incubation of agricultural special micro-businesses: discussions on e-commerce product design and brand promotion, and Zigui Music Chao Nong Zheng Yunbo shared the online red economy. The guests shared a lot of dry goods. They were deeply inspired and deeply felt that the e-commerce industry shouldered the great responsibility for the development of agricultural special industries. Secretary Cui of the Bureau of Commerce proposed at the beginning of the establishment of the Yichang Internet Merchants Association that the Yichang Internet Merchants Association should be established as an association with a high degree of attitude and temperature. Yichang Internet Merchants Association has lived up to expectations. Along the way, it has developed better and better, grown together and heated together.
At the end of the meeting, the meeting was successfully concluded in the high-rise call of Yu Wei, president of Yichang Internet Merchants Association: industrial cohesion, group development, cohesion of Internet merchants, and create brilliant future together.
This event invited Netease Yichang to do a live broadcast of the whole process. In just half a day, more than 100000 people sucked powder, which shows how wonderful this event is. Friends who have not seen the live broadcast can find the replay of the live video in Netease live broadcast Yichang. The title is: Yichang Internet Merchants Invite You to Seeking Root Zongzi Culture.
As the vice president unit of Yichang Internet Merchants Association, Qu Gu is also a key leading enterprise of agricultural industrialization at the provincial level. He has been actively exploring the road of agricultural special products, especially citrus fresh fruits and citrus deep processing industry. The six flavors of navel orange dumplings developed by Qu Gu Group are the best results at this stage.
The whole life is only to cultivate an industrial chain: citrus planting-intensive processing, and do two things well: to inherit citrus history and culture and to integrate modern citrus processing technology. Qu Gu people have been working hard!

Get a Free Quote